influencer marketing statistics

11 Essential Influencer Marketing Facts and Statistics November 29, 2017 / 22 Comments / in Content Marketing , Social Media , Video Marketing / by Bob Kehoe Influencer marketing is a phenomenon of modern marketing that places expert consumers in the role of consultants for buyers looking to make informed purchase decisions – and the power of influencers is … When Launchmetrics surveyed 600+ marketers, results showed that 81% considered influencer engagement to be effective or very effective. Another statistic unearthed in Hootsuite’s report is that there were 3.725 billion social media users globally at the end of Q3 2019 – a penetration rate of 48% of the world's 7.734 billion population. Take your time finding influencers that are aligned with your voice and style and who will take the time to understand your product and promote it in a creative and unique way. This was another result from the Twitter survey. Instagram has grown rapidly to become the social channel of choice for influencer marketing. Take a look at those whopping influencer marketing stats: 49% of customers admit they listen to influencers. The influencers preference for Instagram grows even greater when the influencer works in a highly visual niche such as fashion. Catchy Influencer Marketing Statistics The influencer marketing industry could be worth $10 billion by 2020 With 78%, the Instagram Post was the most popular content format in 2018 People are 10 times more likely to be influenced by a non-celebrity blogger than a celebrity carried out their 2018 State of Social Video (US edition) survey they 33% of millennials spent 33% of their digital time watching video. If you don’t partner with the right influencers, the campaign is doomed to fail from the start. 93% of marketers are already using influencer marketing. This is one of his regular one-liners he likes to use regularly - and it is of course very true when it comes to influencer marketing. The same study also reveals that YouTube influences only 13.9% of women on their purchases. These partnerships allow the fashion stores to connect with consumers on a more intimate level than traditional celebrity endorsement. - Evan Fong (Vanoss Gaming) - $15.5 million When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts—the #1 choice. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. . Less than 10% have paid for Instagram native ads, despite their love of this platform. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. Tim Bax of iCrossing issuing a warning to those influencers who risk alienating the brands who pay them. Note that engagement rates for sponsored content will almost always be lower than on organic posts. There are 630 million professionals on LinkedIn (more recent LinkedIn data increases this to 660 million). This statistic, provided by Google, again emphasizes the differences between the generations. Influencers should be able to share their audience data (age, gender, location, interests, etc.) Andy Hargreaves, a research analyst with KeyBanc Capital Markets, expects Instagram to grow to nearly 70 percent of the company’s new revenue by 2020. So does influencer marketing really work? Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. Only 24% accept more than 50% of the offers they receive. So don’t wait any longer and look into any of these statistics and tips now. Save my name, email, and website in this browser for the next time I comment. Not evaluating the influencer’s target audience alignment before partnering up. Facebook came a distant second at 46%, followed by YouTube at 36%. The reality is that the ROI is very much determined by the brand’s intention. An “always on” influencer marketing strategy refers to operating a continuous stream of branded content, rather than one-off campaigns. With Google owning YouTube, the company can clearly claim web dominance. An Influencer Marketing Hub study shows that: On average, businesses earn $5.20 for every dollar spent on influencer marketing. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. If yes, then we have good news for you. Here are the top 5 things marketers look for when deciding the best influencers to work with: Before working with an influencer, review their content and compare it to others in their industry. Too many brands blindly buy banner ads in the hope that people will click through to their landing pages. (TapInfluence) This one did come as a surprise though. Those with less than 1,000 followers generally received likes on their posts 8% of the time. As influencer marketing has grown in popularity, so have the platforms and agencies that act as support facilities. This contradicts much other research which indicates that engagement is more important than traffic. Influencer marketing budgets can range widely depending on a company’s size. margin-bottom: 30px; emphasizes just how young Instagram’s userbase is. According to a study, 57% of marketers found that influencer-generated content performs better than professionally produced content. , and it is particularly popular with teenagers. Mediakix asked marketers how much of their budget they intended to spend on influencer marketing. Tapinfluence and Altimeter joined forces to produce a study on the state of influencer marketing, interviewing influencers. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. While more marketers find “always on” strategies effective, they require a lot of internal resources to maintain. For participants of the survey, the most commonly cited 2019 influencer marketing budget is between $1,000 – 10,000 per year, followed by $100,000 – 500,000 per annum. According to a study reported by Vivipins, the vast majority of people (81%) let their friends and family on social media influence their purchasing decisions. As influencer marketing has become more widespread, there have been quite a few studies on how to best determine an ROI from a campaign. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Tablets, 3.65%, and Other Devices (such as gaming systems), 0.08%, make the difference. This makes it ideal for brands wanting to showcase a product's benefits and features, or a place for in-depth video reviews. .imh_related_posts { Even Pewdiepie will seem old one day. A link to download the PDF will arrive in your inbox shortly. In June 2018, Instagram reached one billion active users. Notably, there are now 5.155 billion unique mobile users, making mobile phones truly part of our everyday life. According to Wikipedia, “Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.” Over the last five years, it has grown from obscurity to a form of marketing where even the biggest brands understand its value. Peer pressure still clearly plays a significant role. It was a big influence in a further 48% of purchases. You can work with influencers for less than $250 per post. She made another very salient point: “We’re savvier than ever, and we know B.S. Before partnering with an influencer, here are some tips for spotting fake followers. in June 2018, with more than 500 million of them using the platform daily. This ease of content creation also ushered in the rise of micro-influencers (influencers with small followings between 10,000-50,000), whose lower price tag made them more accessible to the average brand. Many small business owners are understandably wary about investing in an emerging channel if it can’t generate quantifiable results. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. YouTube and Twitter users visit the sites on a less regular basis. Facebook moves around in the rankings, but it is currently in 5. place. Look at how others in your industry approach influencer marketing, which of their sponsored content performed well and why. - Mark Edward Fischbach (Markplier) - $12.5 million 30 Statistics That Prove Affiliate Marketing Is Winning With Marketers. - Nano-influencers – somebody with fewer than 1,000 followers who has immense influence with a comparatively narrow niche. This was a key result that came out of the above research carried out by The Keller Fay Group and Expercity. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. The Pew Research data looked at key demographics for all of the major social networks. It’s also important to research any past controversies and keep an eye on their language to identify whether anything throws up red flags regarding brand safety. 77. According to Alexa, YouTube is the second most visited website after just Google. Fashion brands receive 0.94% engagement on Instagram, 0.04% on Facebook, and 0.033% on Twitter. Clearly, many middle-aged and older people use Pinterest to gain ideas for things to purchase. Instagram engagement rate. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. How-tos, tutorials, and hacks are the most popular types of videos watched – 46% of Gen Z and Millenials. And 44% say that they accept less than a quarter of the proposals they receive. Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a $5-10 billion dollar industry. People in APAC countries use them more – 52% in 2017, down to 50% in 2018. - Logan Paul - $12.5 million Sunday is the most popular viewing day, although more people broadcast on Saturdays on average. 17% Of Companies Will Spend Over Half Their Marketing Budget On Influencer Marketing than Facebook’s. As a result of their research, Markerly believes that influencers in the 10k-100k follower range are the micro influencers that brands should focus their influencer marketing on - not celebrities with huge followings but low engagement. The FTC expanded its public role in safeguarding against this in 2017 by sending letters to 21 influencers, reminding them of their disclosure obligations. to help ensure alignment with your target audience. Although Instagram has been slow to release user numbers recently, it first exceeded. This represents a large swing in ROI, however, since the best campaigns can generate $20 for that same dollar, and the worst ones break even. Another salient Jay Baer quote, which companies need to remember as they work with micro influencers. While there are no strict definitions of follower numbers, a general guide to the types is: This result comes from a Bloglovin’ survey onÂ, How Micro-Influencers Really Want to Work With Brands. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. While the percentage of people using Pinterest is lower than for more mainstream sites, such as YouTube, Facebook, and Instagram, there is much more variation in income levels. Much larger brands sell their products within your price range mediakix asked marketers how much their. A very specific audience come from mobile introduced them in 2016, ) these marketing! Although more agencies pitched bloggers than brands did, bloggers preferred to work with influencers worldwide... 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